. KPIs to Gauge Chamber's Effectiveness

Key Performance Indicators - Effectiveness, and Understanding of the Community:

• Membership Growth: Track new business members, renewals, and attrition rates. This indicates the Chamber's value proposition and relevance.

• Event Attendance: Monitor attendance at Chamber-hosted events (networking, workshops, etc.). This reveals engagement levels and areas of interest.

• Website/Social Media Traffic: Analyze website visits, social media followers, and engagement metrics (likes, shares, comments). This shows reach and online presence.

• Business Sentiment Surveys: Conduct regular surveys of members to gauge business confidence, challenges, and opportunities in the city.

• Inquiries and Referrals: Track the number of inquiries the Chamber receives about the city and its businesses, along with successful referrals made.

II. Presenting to the City (Economic Health Focus)

These KPIs showcase the Chamber's role in supporting economic health and are of particular interest to the City Council:

• Sales Tax Revenue: Monitor citywide sales tax trends. This reflects overall spending and business activity.

• New Business Licenses: Track how many new businesses are established. This is a key indicator of economic growth.

• Employment/Unemployment: Use local/regional labor statistics to show job creation/loss trends.

• Tourism Metrics: If applicable, report on visitor numbers, hotel occupancy, and attractions revenue. This shows tourism's impact on the economy.

• Building Permits: Track residential and commercial construction activity, signifying development and investment.

Additional Considerations:

• Comparisons: Whenever possible, benchmark these metrics against previous years or similar-sized cities to provide context.

• Qualitative Data: Supplement numbers with success stories of businesses the Chamber has assisted or initiatives that have positively impacted the city.

• Data Sources: Clearly attribute data sources (city government, tourism board, etc.) for credibility.